Driving digital transformation across a global engineering group.
North Technology Group (NTG) is a global leader in the design and manufacture of high-performance masts, rigging and composite technologies for the superyacht, performance sailing and industrial sectors.
Working across brands including Southern Spars, Hall Spars, Future Fibres, RigPro and Synapse, I led digital marketing initiatives with a strong focus on improving processes, technology and customer engagement.
The Challenge
Managing marketing across multiple international brands required consistent communications, streamlined workflows and better access to digital assets. Existing processes were time-consuming and made collaboration across teams more difficult.
My Approach
I led a programme of digital transformation across the marketing department, introducing new systems and processes that improved efficiency while supporting commercial objectives.
Key projects included:
- Workflow Management – introducing structured planning, approval processes and collaboration tools across multiple brands.
- Digital Asset Management – implementing a searchable central library for photography, video and marketing assets.
- Sales Enablement – Creating bespoke proposals, quotations and customer presentations that communicated complex engineering solutions in a clear, visually engaging format, helping the sales team present a consistent, premium brand experience.
- Event Marketing – managing digital communications for international exhibitions, including the creation of the successful Après METS networking event.
- Website & Digital Strategy – overseeing website management, email marketing and digital campaigns to strengthen NTG’s online presence.
Results
The introduction of modern digital tools transformed the way the marketing team operated, creating more efficient workflows, improving collaboration and giving sales teams faster access to the resources they needed. New sales collateral enabled the commercial team to produce tailored, professional proposals more efficiently, strengthening customer presentations and ensuring a consistent brand experience across the group.
These improvements made marketing more scalable, consistent and better aligned with the wider business, while delivering a better experience for customers, partners and internal stakeholders.
