So, what’s my story?

I began my career as a developer, creating apps, games, and websites, then transitioned into strategic management with a focus on product management and data driven decisions.

I’ve worked for both large corporates, fast paced agencies, small creative teams and myself. With the ability to adapt and customise my approach to meet the unique requirements of each situation. My adaptability and challenge mindset, coupled with a persistent can-do attitude, drive me to deliver high quality creative work from concept to delivery.

Why freelance?

The flexibility and freedom offered by freelance work appealed to me – but don’t get me wrong – I’m in no way illusioned that it’s easy!

The main pull for me, was the opportunity to explore a diverse range of projects and clients, further enhancing my skill set and expanding my professional network. It’s all about doing what I love while facilitating my active lifestyle and expensive hobbies along the way!

I love setting goals that might freak me out a bit and then going all in to make them happen. Whether it’s in my job or just life, I’m all about pushing my own limits and seeing what I can achieve!