Scaling a global marine technology brand
Cyclops Marine develops smart load sensors and rigging technology that help sailors, boat builders and performance teams make better-informed decisions through real-time load data.
Working as Freelance Head of Marketing (two days per week), I partnered with the team to build and scale the company’s marketing function, driving digital transformation, commercial growth and brand development across three divisions: Marine, Workout and Utilities.
The Challenge
As the business expanded, marketing needed to evolve from tactical activity to a strategic function capable of supporting multiple product lines, distributors and markets. This required robust processes, improved reporting, stronger customer engagement and digital platforms that could scale with the business.
My Approach
Working closely with senior leadership, I established the marketing strategy, introduced scalable processes and led initiatives that aligned marketing with wider commercial objectives.
Key projects included:
- Marketing Strategy – Annual strategy, campaign planning, KPIs and reporting across three business divisions.
- Team Growth – Recruitment, onboarding and development of the expanding marketing team.
- Digital Transformation – Introducing scalable processes, workflows and performance reporting.
- Website Development – Delivering customer-focused digital services, including Help & Support, troubleshooting tools, reconditioned products and the Healthcheck service.
- Content & Campaigns – Planning and delivering website, email, social media and video campaigns for product launches, events and customer engagement.
- Sales & Brand Support – Creating sales collateral, distributor resources and marketing materials to support global growth.
- Ambassador Programme – Launching and managing Cyclops’ official ambassador network and partnerships.
- Analytics & Optimisation – Tracking performance, reporting insights and continuously improving marketing effectiveness.
Results
Working as an embedded member of the team, I transformed marketing into a more strategic, data-driven function capable of supporting the company’s international growth. New processes improved efficiency and reporting, while digital initiatives enhanced customer support, created new revenue opportunities and strengthened engagement across the Marine, Workout and Utilities divisions.
*Delivered as Freelance Head of Marketing (two days per week), working as an embedded member of the Cyclops Marine team. Time with business: 2 years.
