Delivering a user-focused digital platform for one of the UK’s leading independent brewers.
Hall & Woodhouse is one of the UK’s oldest independent family brewers, operating a large estate of pubs, hotels and the Badger Beers brand across Southern England. I led the end-to-end delivery of the company’s corporate website redesign, creating a platform that made it easier for customers to discover pubs while supporting the business’s wider marketing and commercial objectives.
The Challenge
The existing website required a complete review to improve usability, better showcase the pub estate and create a scalable platform capable of supporting hundreds of venues. The project involved balancing customer experience with complex business requirements while coordinating multiple stakeholders throughout the delivery process.
My Approach
As Digital Project Manager, I managed the project from initial pitch through to launch, acting as the primary point of contact between the client, designers and development team.
Key responsibilities included:
- Discovery & Strategy – Conducting an analytical review of the existing website, user behaviour and customer journeys to identify opportunities for improving engagement and conversion.
- Client Management – Running discovery workshops, gathering requirements and managing stakeholder expectations throughout the project lifecycle.
- Project Delivery – Leading the website redesign from concept through to launch, managing timelines, priorities and cross-functional development teams.
- Content Migration – Planning and coordinating the population of content across 300+ pub listings, ensuring consistency, accuracy and a seamless migration to the new platform.
- Quality Assurance – Managing User Acceptance Testing (UAT), QA and issue resolution to ensure a smooth, high-quality launch.
- Performance Measurement – Defining KPIs and implementing analytics to monitor user engagement and support ongoing optimisation.
Results
The redesigned website delivered a significantly improved experience for customers, making it easier to explore Hall & Woodhouse’s extensive pub estate through an intuitive search and navigation experience. The structured delivery process, comprehensive QA and coordinated content migration enabled a successful launch while providing the business with a scalable digital platform to support future growth and marketing activity.
*Delivered as Project Manager at Thinking Space on behalf of Hall & Woodhouse.
