Launching a premium custom photo printing platform
Rebel Moments was created as a new direct-to-consumer brand, offering customers a premium way to transform their photographs into beautifully produced, personalised print products. Designed with quality at its core, the platform combined an intuitive online experience with professional production and fulfilment behind the scenes.
The Challenge
The platform required far more than a traditional e-commerce website. Customers needed to upload, personalise and order bespoke products through a seamless online journey, while the system coordinated image processing, product customisation and fulfilment across multiple specialist production partners.
My Approach
As Project Manager at Thinking Space, I led the delivery of the platform from discovery through to launch, coordinating designers, developers, third-party suppliers and client stakeholders.
Key responsibilities included:
- Product Discovery – Facilitating workshops, gathering requirements and developing user story maps to define functionality, prioritise features and shape the product roadmap.
- Digital Product Delivery – Managing the delivery of a bespoke e-commerce platform from discovery through to launch, ensuring milestones, budgets and timelines were met.
- Systems Integration – Coordinating multiple API integrations, connecting image editing software, product personalisation tools, order management systems and specialist print suppliers into a seamless workflow. User Experience – Working closely with UX and development teams to ensure a simple, intuitive customer journey despite the complexity of the underlying technology.
- Client & Stakeholder Management – Acting as the primary client contact, translating business requirements into technical specifications and managing expectations throughout the project.
- Quality Assurance – Planning and coordinating QA and User Acceptance Testing (UAT), managing defect resolution and ensuring the platform met both functional and business requirements before launch.
Results
The result was a premium online platform capable of delivering highly personalised print products through a seamless digital experience. By integrating multiple production systems and specialist suppliers, the platform automated complex fulfilment processes while maintaining the high-quality finish and customer experience expected from a premium print brand.
